Knowledge Industry vs. Self-Education Industry: A Showdown (7 minutes of your life well spent)

First things first: let’s define the playing field.

The Knowledge Industry is the cool cousin in your professional family, dealing with sectors that produce, refine, and distribute the most powerful substance known to humankind: knowledge. We’re talking education, R&D, IT solutions that make your brain hurt just thinking about them, and those elite consultants who probably charge per second.

Then, there’s the Self-Education Industry. Imagine all the DIY enthusiasts but for learning—people pursuing knowledge outside traditional classrooms, armed with Wi-Fi and too much caffeine. This is the space of online courses, e-books, webinars, video tutorials, and apps. It’s like Hogwarts for grown-ups who want to learn accounting or advanced salsa from their couch.

The Good, the Bad, and the “Why Am I Doing This?” of Self-Education

The Pros:

  • Flexibility that fits around your chaotic life.
  • Customizable learning paths that don’t require a thousand-page syllabus.
  • Skills are as fresh as that “first day of school” outfit.

The Cons:

  • Quality control that sometimes makes you wonder if your instructor just Googled the syllabus.
  • The paradox of choice—too many courses make you click on Netflix instead.
  • Lack of hand-holding, which can be great until you’re metaphorically drowning in educational PDFs.

The Titans: Udemy and Coursera

Udemy is like the Walmart of online learning. Need to know how to code? Check. Want to learn underwater basket weaving? Double-check. With over 100,000 courses, there’s something for everyone, and most courses are priced in that sweet $25-$200 range. But watch out: anyone can teach, so sometimes it’s more “Steve from accounting shares Excel tips” than “Professor from MIT breaks down quantum physics.”

Coursera, on the other hand, is Udemy’s more academic, snooty sibling. Backed by universities and offering everything from certificates to degrees, Coursera boasts partnerships with over 100 Fortune 500 companies and 82 million students. The downside? It can lean more theoretical, so you might learn the art of persuasion but still not convince your dog to stop barking at 3 a.m.

Why Coaches and Mentors Should Care – “Ah, I see” moments for mentors and coaches

Now, why am I, a man who prefers deep conversations and caffeine to trends, waxing poetic about the Knowledge Industry? Because, my friends, this trend could be your ticket to a bigger impact (and, let’s be honest, a healthier bank account).

Three key benefits for coaches and mentors:

  1. Staying Updated: The Knowledge Industry is like a buffet for your brain. Want to learn the newest techniques in motivational interviewing? Need a brush-up on emotional intelligence? There’s a course (or ten) for that.
  2. Building Expertise: Specialization is the name of the game. Why not position yourself as “the coach who conquered executive coaching” or the mentor known for mindfulness workshops that leave participants Zen’d out?
  3. Monetizing Your Knowledge: Why not throw your hat into the self-education ring by developing your own course? Be the Udemy instructor you wish you’d had.

Mark Your Digital Territory

Let’s talk about social media, the necessary evil. If you’re not using it, you’re basically coaching in a void. Here’s how to stop lurking and start thriving:

Pro tips:

  • Know Your Audience: LinkedIn for the suit-and-tie crowd, Instagram for those who live on avocado toast.
  • Make Your Profile Pop: Ditch the selfie and bring on the pro headshots. No one trusts life advice from someone with an angle that screams, “My arm is my tripod.”
  • Engage, Engage, Engage: Social media is a two-way street. Reply to comments, share insights, and don’t be afraid to slide into relevant DMs (professionally, of course).

And don’t underestimate the power of video content—people love seeing a face behind the tips. It builds trust faster than a free coaching session.

The Final Countdown: Online Presence Matters (because who doesn’t want to be found?)

To wrap up, here’s why you need an online presence:

  • Visibility: The more you show up online, the more likely you’ll be found by someone who really, really needs your expertise.
  • Credibility: Sharing knowledge makes people trust you. Sharing success stories makes them want to trust you.
  • Scalability: With an online footprint, you can go from coaching 10 people a month to inspiring thousands with webinars, online courses, and e-books.

In conclusion, the Knowledge and Self-Education industries are like the Wild West, full of opportunities waiting for coaches and mentors who dare to explore. So saddle up, build that online profile, and start sharing your brilliance. Your future clients are just a course or social media post away from finding you.

SoMe strategy plan

I have been struggling for how to reach my audience and wondering if it’s important to have as many followers as possible or what.

The first thing they all say is that you have to start by understanding who you’re audience are and optimizing your profile to appeal directly to them. Ok, but when you have private people, businesses, schools/universities it’s not that easy.

And then they say that I should have a focus on creating high-quality, consistent content and actively engage with your followers through comments and user-generated content. Well I am doing my best here…

So I did something that many recommend, I asked IA, and wow what an answer. I was kind of blown away…

In seconds I had Defind my goals and objectives, had an audience analysis, content strategy/pillar, a posting schedule, a hashtag strategy and an engagement strategy. So I promise to do it and become better, also in here in my blog.

The Only Thing You Need is to Die – Embracing Life’s Most Morbid Truth

When it comes to old sayings, few are as jarring and straight-to-the-point as: “The only thing you need is to die.” It’s not the kind of phrase that inspires warm fuzzy feelings, but stick with me—there’s more to this dark nugget of wisdom than meets the eye. It’s existentially charged, culturally deep, and even, dare I say, oddly empowering. So, buckle up as we dive into why acknowledging this stark truth might just be the most liberating thing you do today.

Why This Phrase Packs a Punch

First off, let’s not sugarcoat it: when someone drops “The only thing you need is to die” at the dinner table, it’s a conversation stopper. But why does it hit so hard? The answer is simple: it’s true. Death is the one constant, the one guarantee in life. Everything else—your job, relationships, ambitions, anxieties—those are negotiable, mutable, and optional. Death? Non-negotiable.

At first glance, that’s terrifying. But dig a little deeper, and it’s an invitation to strip life down to its bare essentials. If the only thing we’re required to do is die, what are we doing with all the rest of our time here? We’re free to decide, and that’s where this edgy piece of wisdom starts to feel a little… hopeful.

The Philosophy Behind It: Sartre Would Be Proud

Let’s get a bit academic for a second. This phrase sits comfortably within the realm of existentialism, a philosophical school of thought championed by big-brained luminaries like Jean-Paul Sartre and Albert Camus. Sartre would probably raise a glass of red wine and smirk at “The only thing you need is to die” because it’s a stark reminder of what he believed most passionately: life has no preordained meaning, and it’s up to us to create one.

Think about it: if death is the only certainty, then the rest of life is a vast playground of choice. Sure, it’s a playground with rusted swings and existential dread lurking behind the slide, but it’s a playground nonetheless. You can shape your life any way you want, and while that freedom is exhilarating, it’s also heavy with responsibility. Every choice you make—or don’t make—carves out what your life will mean.

So, How Do We Make Choices That Matter?

Alright, you get it: life is a blank canvas, death is inevitable, and Sartre is smirking somewhere. But what does that mean for the choices you make? The trick lies in realizing that if dying is the only real “must,” then everything else you think you have to do is just noise.

Many of us live our lives tangled in a web of perceived obligations. I have to get that promotion. I need to meet societal standards. I should settle down because everyone else is. But if death is the only true endpoint, all those other “musts” are actually choices—choices you are free to accept or reject.

When you remember that life’s only unavoidable event is its end, you can start making decisions that align more closely with what you actually want. Want to quit that high-paying job and open a llama sanctuary? Weird, but go for it. Prefer traveling the world over planting roots? Do it. The only box you absolutely must check on the to-do list of life is “be mortal”—everything else is up to you.

Death Awareness: Your New Best Friend?

Okay, so calling death awareness your “best friend” is a bit much, but humor me. There’s a psychological concept called death awareness that suggests accepting the reality of death can actually lead to a richer, more fulfilling life. When you fully acknowledge that your time here is limited, every moment becomes more precious. The small stuff (read: Karen from HR’s passive-aggressive emails) suddenly feels inconsequential, while the big stuff (meaningful connections, personal growth, inner peace) takes center stage.

Sure, living with death awareness sounds morbid. But it’s like adding salt to chocolate—it balances the flavor and makes life’s sweet moments all the richer.

Creating Meaning in a “Must-Die” World

If life comes with no preloaded meaning, it’s up to you to make your own. This realization can be daunting, but it’s also what makes life an art form. You get to experiment, screw up, pivot, and create something entirely unique.

Albert Camus, another existential heavyweight, said, “The struggle itself toward the heights is enough to fill a man’s heart. One must imagine Sisyphus happy.” If that ancient rock-roller can find purpose in endless toil, surely we can find meaning in the variety of choices we make, fueled by the knowledge that our time is finite.

Final Thoughts: Why This Morbid Truth Might Save You

So, where does this leave us? Right back at that unsettling phrase: “The only thing you need is to die.” It’s not just an invitation to be nihilistic; it’s an invitation to be free. Free to make choices that resonate with who you are, not what the world expects. Free to let go of societal scripts and choose the path that makes you feel alive.

Embrace that death is the only certainty, and use it as a compass to make your choices count. Build a life that, when you’re nearing the one and only thing you need to do, makes you smile at the strange, beautiful mess you’ve created.

And remember: if all else fails, you’re free to set up that llama sanctuary. Because why not?

Getting your best year in 2024

If you are like me you are using the time in the end of a year to prepare making your next year even better.

So starting a new year with the intention of making it your best year ever involves a combination of reflection, goal-setting, and intentional action. Here’s five steps to help you get started:

  1. Reflect on the Past Year:
    Take some time to reflect on the previous year. What were your achievements, challenges, and lessons learned? Understanding your past can help you make informed decisions for the future.
  2. Set Clear Goals:
    Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for the year. Break down larger goals into smaller, more manageable tasks to make progress more achievable.
  3. Develop Positive Habits:
    Identify habits that contribute to your well-being and success. Establish a routine that incorporates these habits into your daily life. Consistency is key in forming new, positive habits
  4. Develop Healthy Habits:
    Consider adopting habits that contribute to your overall well-being. This could include regular exercise, a balanced diet, sufficient sleep, and mindfulness practices. Healthy habits provide a strong foundation for achieving your goals.
  5. Take Action:
    The most important step is to take action. Start working on your goals today, even if it’s with small steps. Consistent action is key to making progress and turning your aspirations into reality.

Remember, making it your best year ever is a process, not an overnight achievement. Stay committed, stay positive, and stay focused on your goals. Celebrate the small victories along the way, and keep moving forward.

And good luck for 2024

Closing dinner for the 11`th mentoring program

In mid may I had closing dinner for the 11`th mentoring program for NHS, and I want to share with you my speech for both the mentee and mentors. In addition all the mentee had a small speech to their mentor, which we filmed because not all could come. The mentee is students within hospitality and hotel management and the mentors is leaders in the same branch, hospitality and hotel management and development.

«A year has gone and I hope you all have excelled because of the program.
To have a mentor is like being in the spotlight and you have a person who follows you. A person who is genuine and sincere.

To be a mentor is rewarding and you also have that spotlight on you. A person is questioning all you do and you get to reflect over your job role.

For the student (mentee) this is a start, you are in the beginning of your career.
Remember this programmed what it did for your development this year. Use mentors next time also AND when time comes BE A MENTOR!

To all the mentors THANK YOU for your dedication and willingness to help a student in the beginning of a career. And helping NHS to make this a special year for the students.

For Å.H and me its fantastic to see the students in the very beginning, in the interview and seeing them now. Its like another person and we know the impact it can have. We thank you all for participated in this 11`th mentoring program for student at NHS».

Thank you!

Design thinking approach in designing your life

Her is the book and its also a workbook you can buy: https://designingyour.life/the-book/#

Many of you felt something was missing when finished education and starting your first job, Bill Burnett and Dave Evans at Stanford University thought the same for their students. And after teaching design in Stanford University for several years, they realized that their students didn’t have much of an idea about how to kick off their new lives after they graduate. They needed help to design their lives.

Therefore, they created the “Designing Your Life” elective course in Stanford to teach their students how to apply design thinking to their lives and build their careers with fulfillment and joy. The course became the most popular elective in Stanford. Shortly after, its fame expanded to the tech companies in Silicon Valley. Google even has an internal group of facilitators to deliver the “Designing Your Life” program to its employees. For the ones who cannot attend live workshops in the US, Burnett and Evans wrote the book, “Designing Your Life” to share what they teach with the rest of the world.

I saw this very interesting article on Kingstown College website.

Read more about Designing you life and Sinem Bahadırlı and here why into the design thinking world.

Are you tired of you?

Do you know the feeling of being a little tired of yourself?

A little tired of everyday life? A little fed up with the way things are?

Here’s the good news: Your tiredness can be a good sign. A sign that you need a transformation. Not thinking about a big external transformation, but of an internal transformation. Because when we feel a little tired in life, it is often because something new is calling us. Something that is more true for us. Quite often, unfortunately, we don’t really get anything done about it. And yet: A crisis hits and tickles us even more. A person you meet on your way awakens something in you.

A book you read goes into a deeper way than usual. Your inner pressure is becoming more and more pressing. Something is calling you. A transformation is lurking around the corner. For me, Corona has caused such a transformation. From having a very full life, where many people’s needs were met (perhaps you know that?) I was suddenly «forced» to quite literally be at home and present in the very close. In time, it would also prove to be a way to – in a figurative sense – be more at home in myself. At first I felt resistance. As we often do when something new comes knocking.

Even if we can feel that it is right for us. Then I got angry: «Why did this have to happen». Anger is (also) often a sign that an inner change in you is intruding. And then, after a frustrating time, I try to change my perspective on the situation we were in. Step by step, my approach to the new situation changed.

I started looking at what story I was actually telling myself and the outside world about the Corona situation. I started looking at my beliefs about the consequences of the Corona epidemic (and there were many of them). And I began to look at my perception of my everyday life as it was before and as it was now, in the middle of the storm. And that changed something. Perhaps you have tried the same or something similar?

Transformation is a big challenge. At the same time, it is also a great opportunity. An opportunity to develop. Move forward in life. What do you want to transform?

How to make yourself happy

In these times with covid-19 it is even more important too allow yourself
to be happy.


– Write down 5 things that make you happy! –

The reason you should do this is to stimulate an area in 
the brain that produces the happiness 
hormones. Notice what makes you happy 
and do it more...