Competition, Charisma and Master Waiter: Mathis`s journey to the Master`s title

When we think of competitions, we often imagine sports, music, or other well-known arenas. But what about the competition to be the best server? Mathias, Norway’s champion in the field of waiting and restaurant manager at Oslo Military Society, shows us that perfection and passion can be taken to a whole new level—even in the art of service.

In our latest podcast episode, we dive into what drives Mathias to compete and excel in his job. From his first nerve-wracking competitions to building an enormous following on TikTok with over 226,000 followers, he shares how he has used social media to inspire and educate. Here is a man who doesn’t just serve food but also captivates and educates his audience with humor and professionalism.

Mathias also shares his best tips for inner motivation:

  • Set small, clear goals that give you direction.
  • Embrace your mistakes—they are the stepping stones to success.
  • Find your passion and cultivate it, even if it means spilling wine now and then.

This episode is perfect for anyone looking to learn more about personal development, handling pressure, and building a professional image without losing authenticity. Tune in to discover how Mathias has managed to combine his competitive spirit with passion and humor to create a unique career.

Call to action: Listen to the podcast her…

Knowledge Industry vs. Self-Education Industry: A Showdown (7 minutes of your life well spent)

First things first: let’s define the playing field.

The Knowledge Industry is the cool cousin in your professional family, dealing with sectors that produce, refine, and distribute the most powerful substance known to humankind: knowledge. We’re talking education, R&D, IT solutions that make your brain hurt just thinking about them, and those elite consultants who probably charge per second.

Then, there’s the Self-Education Industry. Imagine all the DIY enthusiasts but for learning—people pursuing knowledge outside traditional classrooms, armed with Wi-Fi and too much caffeine. This is the space of online courses, e-books, webinars, video tutorials, and apps. It’s like Hogwarts for grown-ups who want to learn accounting or advanced salsa from their couch.

The Good, the Bad, and the “Why Am I Doing This?” of Self-Education

The Pros:

  • Flexibility that fits around your chaotic life.
  • Customizable learning paths that don’t require a thousand-page syllabus.
  • Skills are as fresh as that “first day of school” outfit.

The Cons:

  • Quality control that sometimes makes you wonder if your instructor just Googled the syllabus.
  • The paradox of choice—too many courses make you click on Netflix instead.
  • Lack of hand-holding, which can be great until you’re metaphorically drowning in educational PDFs.

The Titans: Udemy and Coursera

Udemy is like the Walmart of online learning. Need to know how to code? Check. Want to learn underwater basket weaving? Double-check. With over 100,000 courses, there’s something for everyone, and most courses are priced in that sweet $25-$200 range. But watch out: anyone can teach, so sometimes it’s more “Steve from accounting shares Excel tips” than “Professor from MIT breaks down quantum physics.”

Coursera, on the other hand, is Udemy’s more academic, snooty sibling. Backed by universities and offering everything from certificates to degrees, Coursera boasts partnerships with over 100 Fortune 500 companies and 82 million students. The downside? It can lean more theoretical, so you might learn the art of persuasion but still not convince your dog to stop barking at 3 a.m.

Why Coaches and Mentors Should Care – “Ah, I see” moments for mentors and coaches

Now, why am I, a man who prefers deep conversations and caffeine to trends, waxing poetic about the Knowledge Industry? Because, my friends, this trend could be your ticket to a bigger impact (and, let’s be honest, a healthier bank account).

Three key benefits for coaches and mentors:

  1. Staying Updated: The Knowledge Industry is like a buffet for your brain. Want to learn the newest techniques in motivational interviewing? Need a brush-up on emotional intelligence? There’s a course (or ten) for that.
  2. Building Expertise: Specialization is the name of the game. Why not position yourself as “the coach who conquered executive coaching” or the mentor known for mindfulness workshops that leave participants Zen’d out?
  3. Monetizing Your Knowledge: Why not throw your hat into the self-education ring by developing your own course? Be the Udemy instructor you wish you’d had.

Mark Your Digital Territory

Let’s talk about social media, the necessary evil. If you’re not using it, you’re basically coaching in a void. Here’s how to stop lurking and start thriving:

Pro tips:

  • Know Your Audience: LinkedIn for the suit-and-tie crowd, Instagram for those who live on avocado toast.
  • Make Your Profile Pop: Ditch the selfie and bring on the pro headshots. No one trusts life advice from someone with an angle that screams, “My arm is my tripod.”
  • Engage, Engage, Engage: Social media is a two-way street. Reply to comments, share insights, and don’t be afraid to slide into relevant DMs (professionally, of course).

And don’t underestimate the power of video content—people love seeing a face behind the tips. It builds trust faster than a free coaching session.

The Final Countdown: Online Presence Matters (because who doesn’t want to be found?)

To wrap up, here’s why you need an online presence:

  • Visibility: The more you show up online, the more likely you’ll be found by someone who really, really needs your expertise.
  • Credibility: Sharing knowledge makes people trust you. Sharing success stories makes them want to trust you.
  • Scalability: With an online footprint, you can go from coaching 10 people a month to inspiring thousands with webinars, online courses, and e-books.

In conclusion, the Knowledge and Self-Education industries are like the Wild West, full of opportunities waiting for coaches and mentors who dare to explore. So saddle up, build that online profile, and start sharing your brilliance. Your future clients are just a course or social media post away from finding you.

SoMe strategy plan

I have been struggling for how to reach my audience and wondering if it’s important to have as many followers as possible or what.

The first thing they all say is that you have to start by understanding who you’re audience are and optimizing your profile to appeal directly to them. Ok, but when you have private people, businesses, schools/universities it’s not that easy.

And then they say that I should have a focus on creating high-quality, consistent content and actively engage with your followers through comments and user-generated content. Well I am doing my best here…

So I did something that many recommend, I asked IA, and wow what an answer. I was kind of blown away…

In seconds I had Defind my goals and objectives, had an audience analysis, content strategy/pillar, a posting schedule, a hashtag strategy and an engagement strategy. So I promise to do it and become better, also in here in my blog.

The Only Thing You Need is to Die – Embracing Life’s Most Morbid Truth

When it comes to old sayings, few are as jarring and straight-to-the-point as: “The only thing you need is to die.” It’s not the kind of phrase that inspires warm fuzzy feelings, but stick with me—there’s more to this dark nugget of wisdom than meets the eye. It’s existentially charged, culturally deep, and even, dare I say, oddly empowering. So, buckle up as we dive into why acknowledging this stark truth might just be the most liberating thing you do today.

Why This Phrase Packs a Punch

First off, let’s not sugarcoat it: when someone drops “The only thing you need is to die” at the dinner table, it’s a conversation stopper. But why does it hit so hard? The answer is simple: it’s true. Death is the one constant, the one guarantee in life. Everything else—your job, relationships, ambitions, anxieties—those are negotiable, mutable, and optional. Death? Non-negotiable.

At first glance, that’s terrifying. But dig a little deeper, and it’s an invitation to strip life down to its bare essentials. If the only thing we’re required to do is die, what are we doing with all the rest of our time here? We’re free to decide, and that’s where this edgy piece of wisdom starts to feel a little… hopeful.

The Philosophy Behind It: Sartre Would Be Proud

Let’s get a bit academic for a second. This phrase sits comfortably within the realm of existentialism, a philosophical school of thought championed by big-brained luminaries like Jean-Paul Sartre and Albert Camus. Sartre would probably raise a glass of red wine and smirk at “The only thing you need is to die” because it’s a stark reminder of what he believed most passionately: life has no preordained meaning, and it’s up to us to create one.

Think about it: if death is the only certainty, then the rest of life is a vast playground of choice. Sure, it’s a playground with rusted swings and existential dread lurking behind the slide, but it’s a playground nonetheless. You can shape your life any way you want, and while that freedom is exhilarating, it’s also heavy with responsibility. Every choice you make—or don’t make—carves out what your life will mean.

So, How Do We Make Choices That Matter?

Alright, you get it: life is a blank canvas, death is inevitable, and Sartre is smirking somewhere. But what does that mean for the choices you make? The trick lies in realizing that if dying is the only real “must,” then everything else you think you have to do is just noise.

Many of us live our lives tangled in a web of perceived obligations. I have to get that promotion. I need to meet societal standards. I should settle down because everyone else is. But if death is the only true endpoint, all those other “musts” are actually choices—choices you are free to accept or reject.

When you remember that life’s only unavoidable event is its end, you can start making decisions that align more closely with what you actually want. Want to quit that high-paying job and open a llama sanctuary? Weird, but go for it. Prefer traveling the world over planting roots? Do it. The only box you absolutely must check on the to-do list of life is “be mortal”—everything else is up to you.

Death Awareness: Your New Best Friend?

Okay, so calling death awareness your “best friend” is a bit much, but humor me. There’s a psychological concept called death awareness that suggests accepting the reality of death can actually lead to a richer, more fulfilling life. When you fully acknowledge that your time here is limited, every moment becomes more precious. The small stuff (read: Karen from HR’s passive-aggressive emails) suddenly feels inconsequential, while the big stuff (meaningful connections, personal growth, inner peace) takes center stage.

Sure, living with death awareness sounds morbid. But it’s like adding salt to chocolate—it balances the flavor and makes life’s sweet moments all the richer.

Creating Meaning in a “Must-Die” World

If life comes with no preloaded meaning, it’s up to you to make your own. This realization can be daunting, but it’s also what makes life an art form. You get to experiment, screw up, pivot, and create something entirely unique.

Albert Camus, another existential heavyweight, said, “The struggle itself toward the heights is enough to fill a man’s heart. One must imagine Sisyphus happy.” If that ancient rock-roller can find purpose in endless toil, surely we can find meaning in the variety of choices we make, fueled by the knowledge that our time is finite.

Final Thoughts: Why This Morbid Truth Might Save You

So, where does this leave us? Right back at that unsettling phrase: “The only thing you need is to die.” It’s not just an invitation to be nihilistic; it’s an invitation to be free. Free to make choices that resonate with who you are, not what the world expects. Free to let go of societal scripts and choose the path that makes you feel alive.

Embrace that death is the only certainty, and use it as a compass to make your choices count. Build a life that, when you’re nearing the one and only thing you need to do, makes you smile at the strange, beautiful mess you’ve created.

And remember: if all else fails, you’re free to set up that llama sanctuary. Because why not?

Getting your best year in 2024

If you are like me you are using the time in the end of a year to prepare making your next year even better.

So starting a new year with the intention of making it your best year ever involves a combination of reflection, goal-setting, and intentional action. Here’s five steps to help you get started:

  1. Reflect on the Past Year:
    Take some time to reflect on the previous year. What were your achievements, challenges, and lessons learned? Understanding your past can help you make informed decisions for the future.
  2. Set Clear Goals:
    Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for the year. Break down larger goals into smaller, more manageable tasks to make progress more achievable.
  3. Develop Positive Habits:
    Identify habits that contribute to your well-being and success. Establish a routine that incorporates these habits into your daily life. Consistency is key in forming new, positive habits
  4. Develop Healthy Habits:
    Consider adopting habits that contribute to your overall well-being. This could include regular exercise, a balanced diet, sufficient sleep, and mindfulness practices. Healthy habits provide a strong foundation for achieving your goals.
  5. Take Action:
    The most important step is to take action. Start working on your goals today, even if it’s with small steps. Consistent action is key to making progress and turning your aspirations into reality.

Remember, making it your best year ever is a process, not an overnight achievement. Stay committed, stay positive, and stay focused on your goals. Celebrate the small victories along the way, and keep moving forward.

And good luck for 2024

Let go of your past – Say hello to your future

Do you sometime feel stuck in your past. Not because you want to, but because it has become part of your identity. 

Listen, and let me explain:

You were bullied at school and therefore felt "less valuable" when you're among people. Of course, this is not true, but you may still hold onto it to this day because it "became a part of you ”. Are you thinking that, and that's why you still feel less valuable when you're among people.

Or it could be that you were told by your parents that "if you got your act together you could achieve almost anything" and to this day you sit with the feeling that you are still not "doing enough". Because you have not achieved everything.

Or maybe you are always "the funny one", but feel that it has become a slightly worn version of you. A version you want to put down.

And yet you keep repeating your old patterns. Why? Because it gives you some kind of security. A comfortable feeling of something familiar. But is that kind of security really that important to you? If it is the same (perhaps even false?) sense of security that keeps you stuck in the past and prevents you from unfolding into the future - is it worth it?


When we discover that old inhibiting patterns have become part of our identity, it is time to let them go. Because they hold us back. They stop us. They make us hit our glass ceiling. This is because we have come to believe that our old ways of functioning are necessary for us to feel like "ourselves".


When you discover it or realize it, you become far. Because then you can talk to a mentor, or a coach. And such a conversation can help you not to be stuck in the old situation anymore. To detach yourself from a self-image that belongs to the past, already here you will discover a huge freedom.

Being able to talk about your pain and your challenges is far better than unconsciously being stuck in them.

Photo by MARK ADRIANE on Unsplash

The Five Game Changers of Coaching

I read this post in an email from The coaching Institute and wanted to share it with you. The way we work, where we make our purchases, and spend our time is changing. 

Online coaches get to enjoy living in «the growing side of the economy.» The business advantages are so vast, we call them Game Changers. 

Here they are:

1. You can start with nothing

Most businesses require a specialized background or a sizeable financial investment. Not coaching, except learning coaching skills. 

There’s nothing you have to «bring with you» as a coach except your interest in helping people. 

You don’t need any kind of technological skills or educational background, be a particular age or gender, or live in a particular location. You’re needed just the way you are. 

Coaches can create a thriving coaching practice from home without having to make substantial purchases, learn complicated marketing systems, or even have a website. 

2. You don’t have to take risks

Most career changes involve risk, in that you have to leave your current workplace in order to start your new career. 

This is not the case for coaching! There are many ways to add coaching to your life on your own schedule without taking any career risks. 

For instance:

> Most of our students keep their day job as they study coaching and start developing a paying clientele on the side. 

> Some people choose to keep their current career, while practicing coaching as a meaningful second stream of income. This gives added income security.

Bottom line: as a coach, you get to call the shots. Add coaching to your life in the way that best serves you, without having to take any kind of professional risk. 

3. No Geographical Restrictions

Have you ever thought your income and career were limited by where you live? 

Yes, that used to be true. But it’s not true anymore. 

There are hundreds of millions of people online who are perfectly qualified to be coaching clients – nice, stable people with good incomes who are hoping that coaching will bring improvement to their lives. 

These clients don’t care where you live. What they want is quality coaching that can move their lives forward. You may never meet those clients in person. 

Therefore, as a coach, you can run your business from anywhere in the world, with no restrictions. 

4. Time freedom

Many of us have complex lives, with family, work, or other obligations that occupy our schedules. So it’s important to have a livelihood that is time-flexible. You want to be able to do your work in a way that fits your life.

As a coach, you get to design your coaching practice around your needs. Do you like to keep several days of the week completely free for your own use or for your passion projects? Great. Do you like to keep a whole week work-free every month? Super. Do you like to work until 11am every day and have the rest of the day for other things? It’s your option. 

Whether you have another profession, a full family life, or creative projects you want to work on, coaching gives you the time freedom to grow and develop yourself. 

5. Pandemic proof

The world has changed. Any business or career that requires customers to be physically present is in constant danger of having to close its doors. 

People are having to wake up every morning and check the news to see whether they’re likely to be sent home, or, worse, risk getting sick at work – or bringing sickness home. That’s not how life is supposed to be! 

It’s actually safer to have your own online business, that you get to run from the comfort of your own home. 

Unlike street businesses, which depend on local people to come in every day, as an online coach, you have a massive customer base: everybody on the internet. An online coach only needs 10-20 paying clients at any one time. And there are hundreds of millions of them.

The Sky Is The Limit

Coaching is the ultimate way to get started online. It’s easy to start. It’s purposeful, rewarding, and you learn so much about life and people. 

And if you’ve ever had dreams of doing something else – writing a book or leading groups, for instance, coaching is the perfect way to get there.

Coaching gives you the skills in creating change, a strong knowledge of human nature, and a working confidence in helping anybody make positive changes. It gives you stories of transformation from your coaching practice to share with your public. 

This was a post in an email I received from The Coaching Institute in 2020

Demystifying Mentoring

Amy Gallo writes an long article in Harvard Business Journal about mentoring and she wants to demystifying mentoring for us all. The article is good and therefor I want to put some of it on my blog and also a link to the rest of the article.

When people think of mentoring, they often think of an older executive counseling a young upstart. The senior leader advises the junior employee on his career, how to navigate the world of work, and what he needs to do to get ahead. But mentoring has changed a lot in the last few decades. Just as the notion of a 50-year linear career with a single company or in one industry is outdated, so is the idea that career advice must come from a wise old sage. The traditional mentor-mentee relationship is not necessarily a thing of the past, but it’s no longer the standard. Now, there are many ways to get the information and guidance you need.

To read more, click here: http://blogs.hbr.org/hmu/2011/02/demystifying-mentoring.html