SoMe strategy plan

I have been struggling for how to reach my audience and wondering if it’s important to have as many followers as possible or what.

The first thing they all say is that you have to start by understanding who you’re audience are and optimizing your profile to appeal directly to them. Ok, but when you have private people, businesses, schools/universities it’s not that easy.

And then they say that I should have a focus on creating high-quality, consistent content and actively engage with your followers through comments and user-generated content. Well I am doing my best here…

So I did something that many recommend, I asked IA, and wow what an answer. I was kind of blown away…

In seconds I had Defind my goals and objectives, had an audience analysis, content strategy/pillar, a posting schedule, a hashtag strategy and an engagement strategy. So I promise to do it and become better, also in here in my blog.

Getting your best year in 2024

If you are like me you are using the time in the end of a year to prepare making your next year even better.

So starting a new year with the intention of making it your best year ever involves a combination of reflection, goal-setting, and intentional action. Here’s five steps to help you get started:

  1. Reflect on the Past Year:
    Take some time to reflect on the previous year. What were your achievements, challenges, and lessons learned? Understanding your past can help you make informed decisions for the future.
  2. Set Clear Goals:
    Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for the year. Break down larger goals into smaller, more manageable tasks to make progress more achievable.
  3. Develop Positive Habits:
    Identify habits that contribute to your well-being and success. Establish a routine that incorporates these habits into your daily life. Consistency is key in forming new, positive habits
  4. Develop Healthy Habits:
    Consider adopting habits that contribute to your overall well-being. This could include regular exercise, a balanced diet, sufficient sleep, and mindfulness practices. Healthy habits provide a strong foundation for achieving your goals.
  5. Take Action:
    The most important step is to take action. Start working on your goals today, even if it’s with small steps. Consistent action is key to making progress and turning your aspirations into reality.

Remember, making it your best year ever is a process, not an overnight achievement. Stay committed, stay positive, and stay focused on your goals. Celebrate the small victories along the way, and keep moving forward.

And good luck for 2024

Let go of your past – Say hello to your future

Do you sometime feel stuck in your past. Not because you want to, but because it has become part of your identity. 

Listen, and let me explain:

You were bullied at school and therefore felt "less valuable" when you're among people. Of course, this is not true, but you may still hold onto it to this day because it "became a part of you ”. Are you thinking that, and that's why you still feel less valuable when you're among people.

Or it could be that you were told by your parents that "if you got your act together you could achieve almost anything" and to this day you sit with the feeling that you are still not "doing enough". Because you have not achieved everything.

Or maybe you are always "the funny one", but feel that it has become a slightly worn version of you. A version you want to put down.

And yet you keep repeating your old patterns. Why? Because it gives you some kind of security. A comfortable feeling of something familiar. But is that kind of security really that important to you? If it is the same (perhaps even false?) sense of security that keeps you stuck in the past and prevents you from unfolding into the future - is it worth it?


When we discover that old inhibiting patterns have become part of our identity, it is time to let them go. Because they hold us back. They stop us. They make us hit our glass ceiling. This is because we have come to believe that our old ways of functioning are necessary for us to feel like "ourselves".


When you discover it or realize it, you become far. Because then you can talk to a mentor, or a coach. And such a conversation can help you not to be stuck in the old situation anymore. To detach yourself from a self-image that belongs to the past, already here you will discover a huge freedom.

Being able to talk about your pain and your challenges is far better than unconsciously being stuck in them.

Photo by MARK ADRIANE on Unsplash

The Five Game Changers of Coaching

I read this post in an email from The coaching Institute and wanted to share it with you. The way we work, where we make our purchases, and spend our time is changing. 

Online coaches get to enjoy living in «the growing side of the economy.» The business advantages are so vast, we call them Game Changers. 

Here they are:

1. You can start with nothing

Most businesses require a specialized background or a sizeable financial investment. Not coaching, except learning coaching skills. 

There’s nothing you have to «bring with you» as a coach except your interest in helping people. 

You don’t need any kind of technological skills or educational background, be a particular age or gender, or live in a particular location. You’re needed just the way you are. 

Coaches can create a thriving coaching practice from home without having to make substantial purchases, learn complicated marketing systems, or even have a website. 

2. You don’t have to take risks

Most career changes involve risk, in that you have to leave your current workplace in order to start your new career. 

This is not the case for coaching! There are many ways to add coaching to your life on your own schedule without taking any career risks. 

For instance:

> Most of our students keep their day job as they study coaching and start developing a paying clientele on the side. 

> Some people choose to keep their current career, while practicing coaching as a meaningful second stream of income. This gives added income security.

Bottom line: as a coach, you get to call the shots. Add coaching to your life in the way that best serves you, without having to take any kind of professional risk. 

3. No Geographical Restrictions

Have you ever thought your income and career were limited by where you live? 

Yes, that used to be true. But it’s not true anymore. 

There are hundreds of millions of people online who are perfectly qualified to be coaching clients – nice, stable people with good incomes who are hoping that coaching will bring improvement to their lives. 

These clients don’t care where you live. What they want is quality coaching that can move their lives forward. You may never meet those clients in person. 

Therefore, as a coach, you can run your business from anywhere in the world, with no restrictions. 

4. Time freedom

Many of us have complex lives, with family, work, or other obligations that occupy our schedules. So it’s important to have a livelihood that is time-flexible. You want to be able to do your work in a way that fits your life.

As a coach, you get to design your coaching practice around your needs. Do you like to keep several days of the week completely free for your own use or for your passion projects? Great. Do you like to keep a whole week work-free every month? Super. Do you like to work until 11am every day and have the rest of the day for other things? It’s your option. 

Whether you have another profession, a full family life, or creative projects you want to work on, coaching gives you the time freedom to grow and develop yourself. 

5. Pandemic proof

The world has changed. Any business or career that requires customers to be physically present is in constant danger of having to close its doors. 

People are having to wake up every morning and check the news to see whether they’re likely to be sent home, or, worse, risk getting sick at work – or bringing sickness home. That’s not how life is supposed to be! 

It’s actually safer to have your own online business, that you get to run from the comfort of your own home. 

Unlike street businesses, which depend on local people to come in every day, as an online coach, you have a massive customer base: everybody on the internet. An online coach only needs 10-20 paying clients at any one time. And there are hundreds of millions of them.

The Sky Is The Limit

Coaching is the ultimate way to get started online. It’s easy to start. It’s purposeful, rewarding, and you learn so much about life and people. 

And if you’ve ever had dreams of doing something else – writing a book or leading groups, for instance, coaching is the perfect way to get there.

Coaching gives you the skills in creating change, a strong knowledge of human nature, and a working confidence in helping anybody make positive changes. It gives you stories of transformation from your coaching practice to share with your public. 

This was a post in an email I received from The Coaching Institute in 2020

Demystifying Mentoring

Amy Gallo writes an long article in Harvard Business Journal about mentoring and she wants to demystifying mentoring for us all. The article is good and therefor I want to put some of it on my blog and also a link to the rest of the article.

When people think of mentoring, they often think of an older executive counseling a young upstart. The senior leader advises the junior employee on his career, how to navigate the world of work, and what he needs to do to get ahead. But mentoring has changed a lot in the last few decades. Just as the notion of a 50-year linear career with a single company or in one industry is outdated, so is the idea that career advice must come from a wise old sage. The traditional mentor-mentee relationship is not necessarily a thing of the past, but it’s no longer the standard. Now, there are many ways to get the information and guidance you need.

To read more, click here: http://blogs.hbr.org/hmu/2011/02/demystifying-mentoring.html