SoMe strategy plan

I have been struggling for how to reach my audience and wondering if it’s important to have as many followers as possible or what.

The first thing they all say is that you have to start by understanding who you’re audience are and optimizing your profile to appeal directly to them. Ok, but when you have private people, businesses, schools/universities it’s not that easy.

And then they say that I should have a focus on creating high-quality, consistent content and actively engage with your followers through comments and user-generated content. Well I am doing my best here…

So I did something that many recommend, I asked IA, and wow what an answer. I was kind of blown away…

In seconds I had Defind my goals and objectives, had an audience analysis, content strategy/pillar, a posting schedule, a hashtag strategy and an engagement strategy. So I promise to do it and become better, also in here in my blog.

Reach your goals by coaching yourself


If you don't have a mentor or coach, but you wanted to try to coach yourself. Is it possible? Yes it is, but much harder than if you get a mentor or coach.

It may sound strange to you, but working with obstacles is often where you really get to know yourself. This is also where you find a deeper and more honest path to your goals. You can try the following exercise:

Ask yourself two questions:

1. What is stopping me from reaching my goal?

2. What am I really afraid of in relation to my goal?


Write down your answers and make a list of all your obstacles.

Note to self: 
Avoid superficial explanations such as lack of time, insight and resources.

Instead, examine whether there is anything you fear about the process of achieving the goal.

When you do this work with yourself, the answer will maybe be a form of fear that is not necessarily rooted in reality...

Photo by madison lavern on Unsplash.com