The law of buy-in

People Buy into the Leader, Then the Vision

(DAY 14 – The 21 Day Leadership Challenge)

You believe in someone’s ideas after you already believe in the person. Practice selling YOU instead of just your ideas.

Dig into it:

  • The leader finds the dream and then the people. The people find the leader and then the dream. That’s how the Law of Buy-In works.
  • People don’t at first follow worthy causes. They follow worthy leaders who promote worthy causes they can believe in. People buy into the leader first, then the leader’s vision.
  • As a leader, having a great vision and a worthy cause is not enough to get people to follow you. You have to become a better leader; you must get your people to buy into you. That is the price you have to pay if you want your vision to have a chance of becoming reality. You cannot ignore the Law of Buy-In and remain successful as a leader.

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